New SME Member Equifruit Secures Longo’s as First Retailer in North America to Offer Exclusively Fairtrade Bananas















May is Fairtrade month in Canada so it is fitting that we announce not only that Equifruit has become a CBSR but also that their new partner – Longo’s has become the first grocery retailer in North America to commit to offering only Fairtrade bananas across their 36 stores and delivery on Grocery Gateway. The landmark decision sets a new standard for sustainable produce supply chains in North America.

“Fairtrade standards provide essential income stability to banana farmers working in an otherwise highly volatile market and empower them to invest in their communities,” said Jennie Coleman, President of Equifruit. “Fairtrade purchasing is the most pragmatic approach to ensuring these communities continue to develop and provide the world with its favourite staple fruit.”
Equifruit is a group of diehard believers in ethical fruit sourcing. Especially when it comes to bananas. They are righting the wrongs of banana business history by making it fair from the start, especially for farmers. Established in 2006, Equifruit is Canada’s leading Fairtrade-certified banana importer. They currently distribute in Quebec and Ontario but stay tuned for Equifruit’s worldwide Fairtrade banana domination as they are expanding rapidly across North America.
Learn more about the positive impacts of Fairtrade banana production on Equifruit’s website.