Martha Hancock is an experienced leader in corporate social responsibility, brand marketing, philanthropy and environmental sustainability. She has worked for corporate, not-for-profit and entrepreneurial organizations. She specializes in building and implementing programs that drive brand value, social and environmental impact, employee engagement and revenue generation.
Prior to joining Canadian Business for Social Responsibility (CBSR), Martha was an Executive-in-Residence with Capacity Canada, a charity focused on not-for-profit governance and innovation. She worked with Manifest Climate to support companies with their TCFD disclosures. And at WWF Canada, she led the fundraising function as SVP, Development. In her corporate career, she managed the global corporate citizenship function at Manulife Financial as AVP, Philanthropy & Sponsorship and Chief Environmental Officer. She has led the development and roll-out of global community investment and corporate social responsibility strategies and been responsible for annual sustainability reporting. At RBC, she was a senior marketing strategist for commercial banking and supported over 12 industry segments as well as multiple product categories.
Martha holds an MBA from the Schulich School of Business, York University and an undergraduate degree from the University of King’s College/Dalhousie University in Halifax. She is a recent graduate of the Modern Board certificate program in not-for-profit board governance. She has been a board member of Ernestine’s Women’s Shelter, and currently volunteers with Toronto Home Retrofits, a community-based organization helping Torontonians decarbonize their homes.
Fun fact: Martha is also a certified sommelier!
Alice Martin is the Vice President of Sales and Marketing at Profoundry, where she leads integrated efforts to drive growth, deepen relationships, and amplify market impact across the collective.
Originally from France and backed by experience working across three continents, Alice brings a global perspective and a deep curiosity for people, cultures, and ideas. Over the past decade, she has helped shape some of Profoundry’s most innovative work— building new services, forging strategic partnerships, and championing bold ideas that support the transition to a more competitive, resilient, and clean economy.
Known for her collaborative energy and results-driven mindset, Alice thrives at the intersection of purpose, strategy, and action. She is passionate about connecting people, ideas, and opportunities to spark meaningful change.
Outside of work, Alice enjoys horseback riding and spending time outdoors with her family.
Julian Zambrano is a Professional in Government and Foreign Affairs, a coffee lover and an amateur soccer player. His path in the universe of sustainability and climate change began in his first stage as a professional, contributing technically and operationally to the management of climate change and sustainable development projects at a territorial and local level in Colombia. Julian considers that his path of learning and training is far from over, so he enrolled in the Graduate Program in Green Business Management and Sustainability at Kwantlen Polytechnic University in Vancouver, to obtain new conceptual and practical tools that are in line with the new trends in corporate social responsibility and decarbonization.
Julian considers that cooperation, honesty, respect and learning must be the fundamental bases of teamwork, so he hopes to be able to generate value for the organization thanks to his experience and values, while learning by doing what he likes the most, contribute to the construction of a more conscious and sustainable world. Finally, he believes that the happiest moments in life are found in the simplest things of daily life, such as taking a walk to breathe, having a good cup of coffee, helping others without expecting anything in return or smile with a loved one.