MEMBER SPOTLIGHT

 

CBSR Member Spotlight

 

Loblaw Companies Limited -- Building sustainability with a local and regional focus

 

Leading Canadian retailers work toward integrating sustainability efforts throughout their operations. For Loblaw Companies Limited (Loblaw), focusing on “Canadian First” fresh fruits and vegetables helps connect their sustainability agenda with a wide-range of stakeholders.

 

“Our local and regional buying strategy allows our customers to better understand the food they purchase, promotes food safety, and helps support local economies,” says Frank Pagliaro, vice president, Produce Procurement, Loblaw Companies Limited.

 

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ATB Financial and Calgary Homeless Foundation – Embracing New Models of Partnership

 
 
 

As Canadian businesses integrate social and environmental commitments into their organizations, those with a strong history of community involvement are moving away from traditional corporate philanthropy and sponsorship toward models with a much wider impact. ATB Financial and the Calgary Homeless Foundation recently announced a partnership which shows how a business can integrate their expertise with their community involvement strategy to help address some of the most challenging social issues of our time.

 

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Purolator – Enhancing Community Involvement through Collaboration

 

Since launching the Purolator Tackle Hunger program in 2003, Purolator and its partners have helped deliver the equivalent of more than 4.5 million pounds of food to local food banks across Canada. This year, to mark the 10th season of the program, Purolator is on a drive to deliver the equivalent of 1 million pounds of food. Reaching this goal will be a multi-partner effort of existing and new initiatives, which highlight how the program has evolved from an award winning sponsorship marketing program to a multi-stakeholder partnership which is contributing to CSR integration throughout Purolator’s operations.

 

Photo: Tom McMenamon, Director of Operations, Atlantic Canada, Purolator passes the truck keys to Dianne Swinemar, Executive Director for FEED NOVA SCOTIA

 

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TD Bank Group takes on the paper issue

 

In 2010 TD became the first North American based bank to be carbon neutral. Today it has paper in its sights.

 

TD set a goal to radically reduce their paper usage and to offset the paper used through a major North American conservation effort with the Nature Conservancy of Canada and the Nature Conservancy in the United States that will protect threatened areas equivalent to two football fields every day – over 300,000 trees per year – for an initial five-year phase of the program.

 

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Bombardier collaborates on future Green Train - creating a convergence of innovation and sustainability

 

Working with infrastructure companies, universities, research institutions and train operators, Bombardier has demonstrated a strong culture of collaboration to drive innovation.  

 

The recent Gröna Tåget - Swedish Green Train initiative - brought the Swedish Transport Administration, the Royal Institute of Technology in Stockholm, Bombardier and other partners together to share expertise.

 

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Protocol supports humanitarian emergency response

NEI Investments

 

CBSR member NEI Investments is a national investment firm with approximately $5 billion of assets under management. To generate awareness about the environmental, social and governance practices of Canadian and international companies, NEI Investments, through Ethical Funds, creates an annual Focus List of companies held in its funds to engage in dialogue to encourage socially responsible business practices and reduce investment risk.

 

This leadership role of supporting and promoting positive change also applies for the company internally. The NEI Corporate Philanthropy, Donations and Sponsorship Policy contains a section specifically on employee-driven philanthropy to enable the company to be responsive, as well as learn from and build on past efforts with their employees.

 

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Collaboration for greater CSR Success
Credit Union Central of Canada (CUCC) InfoHub  

 

Part of what makes credit unions different from other financial service providers is their connection to local communities.  As financial cooperatives, credit unions operate on the basis of the values contained in the seven Co-operative Principles, which include promoting the sustainable development of the communities they serve, economically, socially and environmentally.  And while many are quite evolved in this regard, many are looking for new ways to return value to their communities.  Responding to this, in 2009, the board of Credit Union Central of Canada (CUCC) – the national trade association for the credit union system - began to explore how it could facilitate increased CSR competency within broader credit union system, while also increasing public awareness of this important difference. 

 

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New Gold’s Participation Agreement Model for Mining and Sustainability Success

 

With properties in Mexico, United States and Australia, and current projects in Chile and Canada, CBSR member New Gold recognizes the value of developing strong stakeholder relationships. For the development of the underground New Afton Copper-Gold Mine, consultations with the Skeetchestn and Tk’emlúps Indian Bands have demonstrated how leading companies are moving from a historical stakeholder engagement approach of “Decide, Announce, Defend” to an approach of “Discuss, Agree, Deliver”.

 

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Stakeholder Engagement Informs New Cenovus CR Policy

 

CBSR member Cenovus Energy is getting ready to launch a CR Policy for the newly created firm. The development of the policy has exhibited CSR best practice by engaging internal and external stakeholders and incorporating key material issues to their business, including employee and aboriginal priorities, safety and environment.

 

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Affinity Credit Union and First Nations partnership: Threading collaboration with community

 

Collaborative relationships work through mutual commitment, continuous communication of goals and expectations, and the willingness to create something new. A partnership between Saskatchewan First Nations and Affinity Credit Union is a great example of collaboration between business and community, leveraging the core products, services and expertise of the business.

 

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PotashCorp takes a balanced and integrated approach to CSR governance

 

As Canadian companies increasingly respond to global sustainability issues like climate change, corporate boards are starting to actively manage their CSR performance. The leading CSR governance practices of CBSR member PotashCorp reflect this trend, highlighting their sustainability priorities and the joint commitment of the board and management to advance CSR.

 

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RBC Royal Bank is Greening Your Business

 

This spring, CBSR member RBC Royal Bank published ‘Greening your business: A guide to getting started’, a resource for Canadian companies of all sizes.  This 50 page guide features insight from sustainability leaders such as Canada’s Bob Willard, a step-by-step approach to developing a strategic plan and case studies of successful Canadian organizations going green. This guide and other informative resources are available for free on their advice centre at: www.rbc.com/business-advice.

 

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Community Investment through TELUS Community Boards

 

CBSR member TELUS was recently named the top philanthropic corporation for 2010 by The Association of Fundraising Professionals, being the first Canadian company to ever receive this global honour.   

 

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