2016 CBSR Activity Report
2016 has been a busy year for CBSR. With the signing of the Paris Agreement, the launch of the Sustainable Development Goals, and recent carbon pricing announcements by the Trudeau Government, we’ve spent the year actively engaging our business members in policy and carbon pricing discussions, promoting our latest thought leadership resources, and facilitating collaboration and learning opportunities for positive impact professionals working in sustainability and corporate responsibility.
Transformational Company Guide
In February 2016, CBSR launched the Transformational Company Guide micro-site available online as a free resource for those seeking to scale and accelerate their sustainability efforts. In March 2016, the Transformational Company framework was featured at GLOBE2016. The session titled “Transformational Companies: A Spotlight on Best Practices” inspired delegates to embed key qualities such as a sustainable purpose, ethical offerings, value chain influence, resource productivity, stakeholder accountability and transparency, and long-term vision into best practices. Speakers included:
- Michael Kobori, VP, Sustainability (Levi Strauss & Co),
- Trisa Thompson, VP, Corporate Responsibility & Talent (Dell Inc)
- Judy Glazer, Global Head, Product Sustainability & Service Sustainability (HP)
- Sally Uren, Chief Executive Officer (Forum for the Future)
In October 2016, CBSR Executive Director, Steven Fish traveled to Europe, Africa & Asia to raise awareness of the Transformational Company framework abroad. His first destination was Casablanca, Morocco for a session on The Circular Economy & The New Energy Of Companies. The outcomes of the workshop were officially presented during COP22 as a contribution from the corporate sector. Steven then traveled to France for the CSR Accelerator Initiative and World Forum for a Responsible Economy. Lastly, Steven traveled to Sri Lanka to meet a prestigious CEO club where the Transformational Company framework was presented to key decision makers.
Natural Capital Protocol Webinar – On February 17th, 2016 CBSR hosted a webinar to promote awareness and solicit feedback for the Natural Capital Protocol (which was currently in draft form). CBSR Associate, Agnieszka Rum and Sara Wilson, Principal Consultant at Natural Capital Research & Consulting (NCRC) provided an overview of the key concepts, protocol stages, and recent progress in the field.
Closed Loop Strategies from the Transformational Company – On February 24th, 2016, CBSR conducted a webinar in partnership with the National Zero Waste Council – a cross-sector leadership initiative to advance waste prevention in Canada. Coro Strandberg, CBSR Associate and sustainability expert, explained important drivers and trends, the business case for a closed-loop approach. Paul Murray, VP of Shaw Industries provided practical insights into how closed loop strategies were successfully implemented – with extraordinary results.
Help Them Dream Again Webinar – On June 16th, 2016, The Humanitarian Coalition and CBSR co-hosted a webinar to provide corporate Canada with information about the “Help Them Dream Again” Campaign – an unprecedented effort to raise awareness and funds to support refugees worldwide. Nicolas Moyer, Executive Director of the Humanitarian Coalition presented attendees with innovative opportunities to support refugees both in the workplace and at home.
Business Transformation Towards the UN Sustainable Development Goals – On October 4th, 2016, CBSR & CSR Europe co-hosted a webinar to promote the Transformational Company Guide to a European audience. Attendees had the unique chance to hear examples of transformation from both sides of the Atlantic.
Reporting That Matters Webinar – On October 26th, 2016, CBSR and The Works Design Communications co-hosted a webinar to provide best practices in the sustainability reporting space. Wesley Gee from The Works Design Communications and Stephanie Tissot from Goldcorp provided strategies that inspire audiences, strengthening key internal processes and improve performance.
Professional Network Groups
Launched in March 2016, CBSR Professional Network Group calls are purpose built to have value for corporate responsibility & sustainability professionals but also for their colleagues in marketing and communications, finance, legal/risk, and procurement. Each call begins with an expert speaker providing a brief introduction and sharing personal insights on relevant sustainability best practices. Past calls have included:
- Engaging Employees for Sustainability & CSR
- Jordan Ekers, VP, Business Development (Nudge Rewards)
- Partnership Development & Assessment
- Heather Farquharson, Director, Partnerships (Centre for Social Innovation)
- Marketing Sustainability to the Public
- Shelley Mayer, President (Ramp Communications)
- Creating Effective Sustainability Networks
- Mike Morrice, Executive Director (Sustainability CoLab)
- Employer Supported Volunteering
- Audrey Bayens, Manager, Marketing (TELUS)
- Marketing Sustainability Internally
- William Axelrod, Manager, Communications (Deloitte)
- Engaging Communities in Social Impact Projects
- David Borcsok, Fund Manager (RBC)
- Supply Chains, Procurement & Sustainability
- Serguei Tchertok, Manager, Sustainability (Grand & Toy)
- Climate Risk & Board Responsibilities
- Laura Zizzo, Founder & CEO (Zizzo Strategy)
CBSR would like to thank all those who participated and made this initiative a resounding success. We encourage you to register for our first Professional Network Group call of 2017 “Managing Risk Blindspots & Accelerating Social Outcomes“.
Pints With Purpose
Launched in January 2016, Pints With Purpose has already become one of our most popular events. The event series aims to bring together like-minded individuals working for positive impact, one pint at a time. Past events have included:
- January 21st, 2016 – Inaugural Event (Soft Launch at CSI Spadina)
- March 24th, 2016 – Exploring The Transformational Company Guide
- May 26th, 2016 – Evening Co-Hosted With CIDI and TRIEC
- September 22nd, 2016 – Pints With Purpose – B Corp Edition
We would like to thank all those who attended Pints With Purpose in 2016. CBSR would also like to thank our sponsors and contributors including: Ramp Communications, the Centre for Social Innovation, Great Lakes Brewery, Vert Catering, Bullfrog Power and Fresh Restaurants. The initiative would not have been possible without your continued support.
Join us for the Holiday Edition of Pints With Purpose on December 8th, 2016 in partnership with Daily Bread Food Bank. We encourage attendees to bring canned or nonperishable food items to donate at the event as collection bins will be present.
Custom Convening: Friends of the Greenbelt Foundation
On June 19th, 2016, CBSR and Friends of the Greenbelt Foundation co-hosted a custom convening session to to explore opportunities for business engagement. The objective was to identify areas of alignment between the Friends of the Greenbelt Foundation and local businesses in order to explore opportunities where greater impact could be achieved through shared efforts. Custom convening sessions often lead to further partnership development opportunities. CBSR has since been engaged by the Friends of the Greenbelt Foundation to facilitate the development of strong, meaningful partnerships.
Where Are All The Socially Responsible Businesses in Canada?
In September 2016, CBSR completed a research project for Community Development and Homelessness Partnerships Directorate (CDHPD) of Employment and Social Development Canada (ESDC). The purpose of the report was to support Canadians by increasing their knowledge of socially responsible business practices in Canada. CBSR was engaged to assess the number of socially responsible businesses in Canada. Thankfully, CBSR was given the opportunity to explore and comment on the potential absence of data and to discuss the range of terminology and activities used under the umbrella of socially responsible business, how that impacted our findings overall. The project has informed ESDC’s activities as they work to create policies and tools to support all Canadians in their efforts to innovate and create caring communities.